Chewy
Chewy is a leading pet care destination offering products, prescriptions, and health services for pets of all kinds. It combines the convenience of online shopping with personalized, around-the-clock customer support. Its mission is to be the most trusted and convenient partner for pet parents everywhere.
Chewy Health veterinary expo
As lead designer and art director for Chewy Health’s largest annual industry expo, I directed the creative development of an integrated event experience designed specifically for veterinary professionals. The goal was to introduce attendees to Chewy Health’s interconnected ecosystem of tools, services, and resources; from prescription management and practice analytics to pharmacy, client engagement, and professional support. The idea was to educate and demonstrate how these solutions could enhance every part of a veterinary practice.
I established the overall visual direction and oversaw the creation of more than 50 deliverables across print, digital, environmental, and video formats. These included educational handouts, flyers, booklets, banners, large-format event signage, booth graphics, presentations, and video content. Each piece needed to communicate detailed healthcare information clearly while remaining approachable, engaging, and unmistakably Chewy.
©Chewy, Chewy's Official Logos, Emblems, Posters, and Designs are copyrights and/or trademarks of Chewy.
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Flea & Tick prevention
As one of Chewy Pharmacy’s largest annual campaigns, Flea & Tick Prevention included three seasonal executions across spring, summer, and fall. Working alongside a copywriter and fellow art director, I led creative direction for more than 100 deliverables spanning video, website, social media, digital advertising, and print.
The campaign centered on a playful insight: pet parents tolerate plenty of gross moments, but fleas and ticks are where they draw the line. Familiar, messy moments of pet ownership were contrasted with the alarm of seeing a dog scratch, positioning Chewy Pharmacy as a fast and convenient way to order year-round protection.
I helped shape the video concepts and digital photography, leading in-house production across studio and on-location shoots. The resulting campaign balanced humor and relatability with a clear message about keeping pets protected through every season.
©Chewy, Chewy's Official Logos, Emblems, Posters, and Designs are copyrights and/or trademarks of Chewy.
Chewy Pharmacy landing page
Chewy Pharmacy’s “How to Order Prescriptions” landing page helped transform a process that can feel unfamiliar or complicated into an approachable, easy-to-follow digital experience. The objective was to show pet parents why Chewy Pharmacy is a convenient and trustworthy place to order prescription medication.The ask was to clearly explain each step while reinforcing the service through genuine customer testimonials, pharmacy credentials, trusted brands, and access to expert support.
The central design challenge was balancing simplicity with credibility. We wanted the ordering process to feel effortless without oversimplifying important details such as veterinary approval, prescription verification, safety reviews, delivery, and paper-prescription requirements. As the designer on this project, I established a clear visual hierarchy that introduced the process in three digestible steps, then progressively supported the message with service benefits, social proof, product pathways, and answers to common questions.
The project also required working within the limitations of Chewy’s modular CMS, where pages are assembled primarily through predefined content blocks. By combining imagery, typography, iconography, and concise content sections to maintain interest throughout the page, the overall result was an informative, approachable destination where customers could quickly understand the ordering process, find answers, and recognize the convenience, care, and reliability behind Chewy Pharmacy.
©Chewy, Chewy's Official Logos, Emblems, Posters, and Designs are copyrights and/or trademarks of Chewy.
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Pharmacy Fall Sale
As lead designer for Chewy Pharmacy’s annual fall sale, I reimagined one of the brand’s largest healthcare promotions with a distinctive seasonal identity. The creative placed products and savings at the forefront through a simple, flexible system designed to stand apart from other Chewy campaigns.
Floating product elements added movement to video, while an editorial photography approach shaped banners, site graphics, and other digital assets. For social content, seasonal pet photography created relatable, thumb-stopping moments while keeping the work connected to Chewy’s broader brand.
A key addition was an animated end card featuring a Chewy blue prescription bottle brought to life within the sales narrative. Designed for use beyond the campaign, it introduced a recognizable visual asset that could strengthen the identity and recognition of Chewy Pharmacy in future campaigns.
©Chewy, Chewy's Official Logos, Emblems, Posters, and Designs are copyrights and/or trademarks of Chewy.
