Chewy
Chewy is a leading pet care destination offering products, prescriptions, and health services for pets of all kinds. It combines the convenience of online shopping with personalized, around-the-clock customer support. Its mission is to be the most trusted and convenient partner for pet parents everywhere.
Flea & Tick prevention
As one of Chewy Pharmacy’s largest annual campaigns, Flea & Tick Prevention included three seasonal executions across spring, summer, and fall. Working alongside a copywriter and fellow art director, I led creative direction for more than 100 deliverables spanning video, website, social media, digital advertising, and print.
The campaign centered on a playful insight: pet parents tolerate plenty of gross moments, but fleas and ticks are where they draw the line. Familiar, messy moments of pet ownership were contrasted with the alarm of seeing a dog scratch, positioning Chewy Pharmacy as a fast and convenient way to order year-round protection.
I helped shape the video concepts and digital photography, leading in-house production across studio and on-location shoots. The resulting campaign balanced humor and relatability with a clear message about keeping pets protected through every season.
©Chewy, Chewy's Official Logos, Emblems, Posters, and Designs are copyrights and/or trademarks of Chewy.
Pharmacy Fall Sale
As lead designer for Chewy Pharmacy’s annual fall sale, I reimagined one of the brand’s largest healthcare promotions with a distinctive seasonal identity. The creative placed products and savings at the forefront through a simple, flexible system designed to stand apart from other Chewy campaigns.
Floating product elements added movement to video, while an editorial photography approach shaped banners, site graphics, and other digital assets. For social content, seasonal pet photography created relatable, thumb-stopping moments while keeping the work connected to Chewy’s broader brand.
A key addition was an animated end card featuring a Chewy blue prescription bottle brought to life within the sales narrative. Designed for use beyond the campaign, it introduced a recognizable visual asset that could strengthen the identity and recognition of Chewy Pharmacy in future campaigns.
©Chewy, Chewy's Official Logos, Emblems, Posters, and Designs are copyrights and/or trademarks of Chewy.
